Sunday, February 27, 2011

Social Creativity in The Social Network



Recently in class we watched The Social Network, the movie that shows the chronicle of the founding of the social network web site, Facebook. Even though creativity was not the focus on this film, our class was able to define many pieces that related to Mark Zuckerberg's creativity process in developing the popular social network. From watching it, I was also able to notice the social influences on creativity that allowed Zuckerberg to create the entire website.

These influences were seen when his peer asked him if he knew if a certain girl was single or not, and this conversation sparked the idea to have the relationship status on Facebook. Another influence was seen when Sean Parker sugguested to Zuckerberg that he drop the "the" off of the url to 'thefacebook.com'. An influence that sparked the idea of a new social network was due to the fact other social network web sites were established, and he was able to create a better network from the other network's flaws. His creativity was not the main account for being able to create such a widely used social network. Most of the creation was due from outside influences that he was socially involved with and the fact that he was aware of what people are socially interested in.

It is amazing to point out that creativity is sparked from previous influences or ideas and that creativity is simply not random. I believe Zuckerberg's process of creating Facebook is one of the best modern-day examples on how social creativity has a major impact on our outcome of creativity.

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