I recently came across a fascinating story about a boyfriend who created a new approach of writing a love letter to his girlfriend. Whoever knew that creativity in communication was key?
The girlfriend moved across the country to begin graduate school. An idea sparked the boyfriend to see if he could create something that would virally reach her. The boyfriend decided to ask his friends in the band, famously known as The Daylights, to write a song called "I Hope This Gets to You". They also created a clever (and creative) hand-choreography music video to go along with the song. After creating the song and video, he hoped that the internet would do the rest, not knowing how fast their creation would spread. The social web took over, made the video go viral, and then quickly reached its final destination. Only after two days of going through the web, his girlfriend announced the discovery!
Using his creativity, the boyfriend was able to send this message to his girlfriend by simply showing her how much their relationship means to him. The communication creativity involved in this is unbelievable and took a simple spark of creativity to spread. Another aspect of creativity shown in this, is the creativity taken to create the video. It's a simple hand cheorgraphed clip that matches perfectly with the lyrics.
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